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Web content that sells

The emergenceof online marketing has attracted a plethora of customers ranging from business, technology and marketing sector. This calls for expert web content writers who are adept at churning out well crafted and search engine optimized web content.

The web content, which is textual or visual content and may include images, sounds, videos and animations among other things, needs to be carefully crafted to suit the needs of online visitors.

Web content writing that is relevant and pertinent to the topic is the need of the hour, as it helps the customer to shortlist the options and focus attention on the information listed in the content.

Customizing web content to suit the needs and aspirations of target customers should be the primary aim of every successful web content writer. Comprehensive study of the present market trends needs to be carried out to for relevant and effective web content writing.

Concise the text and highlight the most relevant points in the beginning of the article. Lengthy sentences should be broken into shorter lines which are easier to read. Short paragraphs with information pertaining to specific topics go well with internet users as they tend to scan the articles rather than reading it all.

An expert web content writer starts the article with a work meaningful headlines or subheads. This forms an important point for evaluating the quality of the article

 Active voice should be used while writing as it requires less effort to read and comprehend. Passive voice though work wonders with opening sentences as it allows placing keywords at the beginning of the sentence.

Website content should be 50% shorter than content created for print. As computer screens are not great platform for reading try-keeping Font’s larger, paragraphs shorter and sentences more concice. By keeping these points in mind, scanning the text becomes easier and reflects well with potential customers.

Be specific in what you want to convey. Do not cramp all details about the product in one page. Break the article into several shorter pages, thereby increasing the chances of the content being highlighted amont quality focused people.

Create content that satisfies target customers and highlight’s the relevance of the service being provided.

 Proof-reading of the web content is very essential as poor grammar and common spelling error turns off visitors. Error–free, well-knit web content ensures quality traffic on the website and results in increased profits always.

Keeping the needs of customer in mind and focusing on the benefits of the product, will lead to a healthy relationship with the target group and will keep them allured to the website. This is the key to effective web content writing.

Comprehensive market research on the product and service to be advertised should be carried out prior to writing web content. This will bring authenticity to the content. Every good web content writer should be prepared to write, revise and rewrite before uploading the content. Carefully drafted text makes the web content more relevant for the customer and the search engine alike and web content writer more effective.

 Nishtha Shukla Anand is the founder and chief editor of Website Copywriting with over 10 years of experience in copywriting domain.

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Posted on Nov 10, 2014

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